I won’t Do Beef Just To Trend - Yaa Yaa

Yaa Yaa has said that she won't join the majority of Ghanaian artistes to engage in controversies just to trend.

The artiste has now made the sensational claim that she is not planning on engaging in the art of embracing "negative publicity".

She pointed out that she is not interested in staging beef with her colleagues just to get the recognition she deserves from the media.

Focusing on her craft to perfect it is her major priority, she said.

While speaking in an interview on Asaase Radio, she stated that she will not toe that line just to be "talked about" but rather focus on making good music.

“Not conforming has been a big challenge, not doing what’s trendy and not being controversial… some people’s view on that is, you are not serious because you are not going in the same direction everybody is, so that is a big challenge,”

“…who doesn’t want to trend? You are a star and they should talk about you. But I think I get talked about in other things that matters to me especially if it has to do with my voice, my performances and that makes me more fulfilled than going to fight someone and then get talked about."

Yaa Yaa started her career as Bertha, auditioning for ‘Stars of the Future’ in 2009 with Whitney Houston's song, ‘Greatest Love of All’. She and her brother, Kankam, after they both auditioned in Kumasi, Ghana, made it to the semi-finals.

She was picked as one of the final 12, but unfortunately, her brother was unable to contest further in the competition. She went on to win the competition. Yaa Yaa considers the win the starting point of her career.

One of her prizes of winning ‘Stars of the Future’ was the privilege of being an MTN Ambassador for one year. Her tenure with them was successful and MTN continued to renew her contract consecutively for the next two years following her win.

As organizers of the reality television show, Charter House managed Yaa Yaa for two years.

Her first two singles were; ‘Am I' featuring Sarkodie, then ‘Incredible’ written by Chase.

She then followed with a feature on a song by Okyeame Kwame "Faithful" which shot her to fame. Afterwards, she remained an independent artist until starting her own label, Pyramid Entertainment, which she currently runs.

Her other songs are "Kae", "Dumb Drum" and "Koryor".

Her debut album ''AGOO'' was launched at a private event in Accra in February 2020.