DMX Sees A 900 Percent Increase In Streams After Death

DMX Streams Jump Over 900 Percent Since His Passing

DMX Sees A 900 Percent Increase In Streams After Death
DMX

Streams for DMX's catalogue have increased over 900 per cent in the days following his passing, Billboard reported on Monday. 

On April 9, DMX’s family revealed they would be taking the Dark Man X off life support following his hospitalization.

According to MRC Data, DMX’s tracks collectively gained 75.7 million on-demand streams (audio and video combined) on April 9 and April 10 following this news.

That was a 928 per cent increase when compared to the 7.36 million they earned on April 7 and 8.

DMX’s streams were steadily increasing after his hospitalization was revealed. Prior to his hospitalization, he was streamed about 700,000 to 1 million times a day. Between the days of April 3 and April 8, this rose to around 3-4 million per day. ​​​​​​​

The top five songs streamed during this two-day period were “Ruff Ryders Anthem” (9.59 million, up 973 per cent), “X Gon’ Give It To Ya” (5.79 million, up 900 per cent), “Slippin’” (5.52 million, up 853 per cent), “Party Up (In Here)” (5.20 million, up 941%) and “How It’s Goin’ Down,” featuring Faith Evans (3.52 million, up 691 per cent).

Most of these songs were featured on DMX’s The Best Of compilation album, which re-entered the Billboard 200 at No. 73 and is set to earn 12,000 album-equivalent units for the week (up 224 per cent).

Along with gains in album sales and streams, the artist’s 2003 autobiography E.A.R.L.: The Autobiography of DMX re-entered Amazon’s bestsellers charts.