'When I started watching Television, Everything I had seen with Africa would be negative' - Fuse ODG lashes out the Foreign Media for Portraying the Negative side of Africa

Ghanaian Dancehall and Afrobeat international artiste, Fuse ODG has taken a big dig at the foreign Medis bashing their narration of African as ‘inferior’.

Fuse ODG, who grew in both the United Kingdom and Ghana is the brand ambassador for Cocoa, a responsibility awarded to him by the president of Ghana, Nana Addo Dankwah Akufo-Addo for his enormous promotion of the African brand in his songs and performances in every part of the world.

The ‘This Is New Africa’ movement pioneer, a concept which has been designed to urge Africans in the Motherland and the diaspora to use their skills to rebuild their community and show the world the more beautiful side of Africa spoke in an interview on BBC and accused the western media of presenting Africa as ‘poverty stricken’.

“The New African Nation is not the Africa the media shows on Television. Because you know, the western media likes to show us like poverty-stricken and kids with flies around their mouths,”

"The New African Nation is a whole new Nation with a new mentality where we tell our own stories which are success, great fashion, great food and great dance,” he said.

Fuse in his interview explained the tactics of the western media and blamed them for positioning Africa in a more depraved manner dictating the mentality of the citizens to always be in a situation of supplicant.

“I was born in London, I did primary school in Ghana, then I did secondary school up to now in the UK. Growing up in Ghana I was more free, playing outside, wearing old shoes just kicking ball,”

“Coming back to the UK, I came back with an African accent. It automatically put me in a box: “You are an African” and there was a certain perception of what Africa is to these kids and to everybody I came across. I only realized it when I started watching television. Everything I had seen with Africa would be negative.”

I feel like everything that has been put in place from 400 years ago up to now has been things that made us feel inferior. We would rather give our money away to Western Companies”

“You see the kind of clothes people wear, they don’t buy local products because we don’t trust each other enough to walk into our own stores and give money to our brother and sisters”.

He encouraged the leaders of the various educational sector to develop a school syllabus that teaches children the positive side of the African history than to infuse the odd of the continent in them for the sake of seeking for greener pastures.

“I’ve built a school in Ghana. I’ve done a primary school and I’m now working on the secondary school.  We need to create a syllabus and have a school that teaches their kids: that “You are not a slave, you are royalty. You are strong enough to carry on and think different to become a leader and not feel inferior’

He attested that the ‘This Is New African Movement’ is influencing the African culture across the globe and revealing the uniqueness of the African culture on the people.

“Any child who is an African, I want them to feel proud and it’s happening now. These kids are so proud to be African. They’re speaking their own language, they’re speaking in pidgin English, they are playing our music, they’re wearing our clothes, you know, it’s a beautiful time,” he said.