Ghanaian rapper Guru has asked his colleagues to set their priorities straight as the Ghanaian music system will not help them to earn and feed their families if they cannot think for themselves.

He advised that the whole point of being successful is to be able to take care of the people that are close to you therefore there is the need to invest in digital stores as they easily convert engagement into money for the efforts imputed unlike social media platforms that do not. Guru pointed out that the important thing is to rake up revenue instead of wasting time building followership on social media handles.

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He took to his Twitter page to warn his colleagues to keep their head straight,saying, “My dear Ghanaian artiste, 1000000 spotify streams equals $7000 whereas 1 million Instagram followers equal like and comments with no pay. So set your priority right. Tell the leaders to fix the system in Ghana. Something must change.”

He explained that investing in digital stores will bring in more revenue which can capitalize craft unlike investing in social presence which will only record likes and comments that don't count for anything. 

With the wake of Coronavirus and the consequences it brings, the music industry is one that has been severely hit by the pandemic and artistes who depend solely on revenue made from live shows have had to stay home with no funds coming in.