The rehabilitation of Kejetia, Dumsor, caused Kumawood’s demise - Papa Kumasi

Actor, Papa Kumasi, points to factors he feels led to the collapse of Kumawood

The rehabilitation of Kejetia, Dumsor, caused Kumawood’s demise - Papa Kumasi
Akrobeto and Lil Win pose on set

Papa Kumasi has offered up an explanation for what he feels caused the demise of Kumawood.

According to the actor, reconstruction of Kumasi Kejetia and power failure experienced in Ghana some years ago were major factors that contributed to the fall of the much-maligned movie industry.

Specifically, in 2015, the government of Ghana moved traders and commercial drivers from Kumasi Kejetia to pave way for the reconstruction of the first phase of the market and to the comic actor, it was a major cause of the industry’s downfall.

He said these on Kumasi-based Angel FM Drive Time hosted by Ike De Unpredictable.

“Our customers couldn’t locate the marketers after the reconstruction of the Kejetia project”.

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“Kumawood directors, producers and marketers project Kejetia as their marketing place in Kumasi so all our customers before the reconstruction were able to locate us and buy our movies but after the reconstruction, they were not able to locate us when they want to buy our movies,” Papa Kumasi said.

“Though dumsor also affected us yet seriously, the reconstruction of the Kejetia brought a bridge between marketers and customers. Majority of our targeted customers were not in Kumasi so it wasn’t easy for them to even come and buy our movies when the place was demolished”. he explained.

“The downfall of the local movie industry doesn’t mean the industry has collapsed”.

"Some producers are still on location shooting movies so Kumawood Movie industry has not collapsed. I was on set when you called me. My colleagues and I have been on set several times”.

“The fact is, now it is difficult to get people to buy movies as it was but the trend has changed which escaped majority of our local directors and producers but now I can boldly say we are on the right path,” he concluded.